Connect with Us at The Mass Torts Made Perfect Seminar

Katie Bassett — Tue, 13 Oct 2015 18:27:35 +0000

With over 700 participants from over 250 law firms, Mass Torts Made Perfect is the event you want to be at to learn the latest case information, litigation updates, business development tactics and much more. The three-day conference kicks off tomorrow, Wednesday October 13th in Las Vegas, and will be covering 20 mass tort topics. It focuses on important issues concerning attorneys, paralegals, advertisers, and litigation support. It’s an event worth attending if you are interested in marketing for mass tort cases.

In addition to all the great information that will be provided throughout the event, you also have the chance to meet us! We are honored to have the opportunity to be a part of the Mass Torts Made Perfect conference and showcase our services to other conference attendees. In today’s legal market, we know that an average website isn’t enough. In fact, a basic web design and mediocre marketing strategy can actually hurt your firm’s opportunity to grow and remain competitive. You need a powerful website, one that will make an everlasting impression on visitors in order to maximize leads. You need a unique strategy to reach your potential clients in more effective ways than your competition. If you want to improve your law firm’s visibility on the internet, we can help!

Did we mention a FREE SEO Audit? iLawyerMarketing will be offering a free SEO audit, regularly a $500 value, for those who stop by and see us. Come and meet members of our team this weekend at booth #31 to learn about how our services can skyrocket your business.

Can’t make it this year? Don’t worry, we will make sure you don’t miss out. Follow us on social media to stay connected with what is going on at the conference; we will be sending out live updates all weekend!

The post Connect with Us at The Mass Torts Made Perfect Seminar appeared first on Internet Marketing for Lawyers.

Conducting Lawyer Website Usability Tests

Mike — Tue, 06 Oct 2015 18:30:37 +0000

Have you ever wondered what consumers truly think about your law firm’s website? If you want to maximize conversion rates, often the best way to do that is to conduct your own research or have someone do that testing for you. In order to help ensure that we are creating websites that convert well, we regularly conduct tests to help us determine the best ways to increase the performance of the sites we build. Some of that testing includes click-through tests, heatmap testing, focus groups and usability. Below is a sample of a recent usability test and as you can see it provides some great feedback.

What you learn from usability testing can be the difference between landing new clients or losing them.

One of the biggest mistakes I see law firms make is overlooking the importance of having a great design. Having a great website doesn’t just mean the design looks great but that’s it is performing the most important function which is converting website visitors. Your website can be the difference between landing a big case or losing it to a competitor. In the video above we see a perfect example of a firm who is losing potential clients. It is especially important to test like this if you are spending on SEO or paid search. Why spend money on Internet marketing if you aren’t maximizing the ability of your site to convert? That’s like throwing money out the window.

Running a Usability Test for Your Law Firm

In the example above we use a Concurrent Think Aloud (CTA) moderating technique in order to get the participants to speak their thoughts as they are browsing a website. This allows us to get “inside their head” of the participant as they keep a running steam of consciousness as they work. Other methods include:

Retrospective Think Aloud (RTA) – The participant retraces their steps after the session is complete.
Concurrent Probing (CP) – Requires participants to work on tasks and the researcher asks follow-up questions.
Retrospective Probing (RP) – After the session is complete, the moderator asks questions about the participants thoughts and actions.

Important Tips

Make the participant feel comfortable.
Remind them you are testing the site, not them.
Remain neutral.
Do not ask leading questions.
Record the sessions so you can review them later

How many participants should you have?

According to web usability consultant Jakob Nielsen just five participants are needed so it doesn’t need to involve a large amount of people. Five is usually enough for you to be able to uncover problems with your site. As with anything, this is the kind of thing where you get better conducting interviews with practice. Go out, find participants in your own market and start learning ways that you can help your site to generate more leads and cases for your law firm. If you feel like you don’t have the time, experience or you’d rather let the pros handle it for you, feel free to give us a call.