Increase Conversions with Better Video Production for Law Firms
Video is one of the most powerful ways that you can improve the performance of your website. With the right law firm video, you can:
- Increase conversion rates of website visitors
- Increase the perception that you are a successful firm
- Stand out among your competition
- Increase the level of trust consumers have with your firm
- Improve your firm’s overall reputation
- Increase the number of cases you generate from your website
- Use video ads to advertise your firm on social media like Facebook, YouTube and Instagram
Creating great video is much more than simply having a professional looking video on your site. Just like information that a website visitor may read on your site to help to convince them that they should hire your law firm, the same can be said about the content used in your videos. The messaging in the video needs to be tailored so that it speaks to those consumers, helping them realize whey they should be hiring your firm.
Why hire iLawyerMarketing to produce your law firm videos?
iLawyerMarketing has been doing attorney marketing for over 15 years. Over that time period we have conducted many studies on how and why consumers choose to hire law firms. We take that valuable information and insight, combined with our experience doing law firm marketing, to create videos that will help your website generate more leads and ultimately more cases.
Type of Law Firm Videos We Create
- Law Firm Branding Videos
- Video Testimonials
- Attorney Profile Videos
- Practice Area Videos
- Content Asset Videos
- Video Ads for OTT and CTV Advertising
- Social Media Video Ads
Video to Increase Brand Awareness for Your Firm
In addition to adding video to your website to help increase conversion rates, video can be a powerful type of ad to run on different social media platforms. If you have never considered running video ads on social media outlets, you should consider adding it to your law firm marketing plan in 2021. This is where most of your potential customers are at, since over 70% of all adults in the U.S. use these apps and sites.
Different platforms require different types of ad lengths, but we can create custom ads to run many different platforms:
- YouTube Ads
- Facebook Video Ads
- Instagram Video Ads
- LinkedIn Video Ads
When you use iLawyerMarketing for video, we can create various ads from the same footage we used to create your main law firm video. This includes 6 second, 15 second, 30 second and longer video clips when appropriate.
See some of our sample law firm branding videos below.